Hello guys, Welcome to Africa's Largest Video Search Engine, and you are watching Andy Payne on the Value of Creativity. and this video is uploaded by Interbrand at 2011-05-06T13:14:57-07:00. We are just promoting this video only for entertainment and educational purpose only. I hop you like our Video Search Engine. [BhOv9cYS6hw]
| Name | Andy Payne on the Value of Creativity |
| Video Uploader | Video From Interbrand |
| Upload Date | This Video Uploaded At 06-05-2011 20:14:57 |
| Video Discription | To manage a brand's value, you have to be looking at the strategic intent and creative expression of the brand as one. They are both equal parts of the value chain. In this presentation, Interbrand's Global Executive Creative Director, Andy Payne, explains how Interbrand's 10 brand strength components enable a holistic way of looking at creating and managing a brand and can offer insight into how marketers can improve their brands. http://www.interbrand.com [BhOv9cYS6hw] |
| Category | People & Blogs |
| Tags | Interbrand | creative | Andy Payne |
