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| Name | #CairoScene IMPACT LIST 2020: ASSER YASSIN |
| Video Uploader | Video From CairoScene |
| Upload Date | This Video Uploaded At 28-12-2020 00:39:38 |
| Video Discription | #CairoScene's Impactful Egyptians of 2020 ft. ASSER YASSIN, ACTOR // When does a star become a superstar? Is it a shift in public perception - a gradually mounting media narrative? There’s always a tipping point, hype - and not hyperbole - that solidifies into accepted wisdom about the ‘super’ nature of one’s stardom. For Asser Yassin, 2020 was that tipping point. Of course he was already a big deal, but there was something about this year that catapulted him into ‘a moment’. Yassin says it was the blessings brought on by the birth of his third child, Zain. He says 2020’s unique challenges forced him - like many - to understand what he really wants out of life. Knowing thyself is a powerful proposition. It gives you a certain no-F*&Ks-given charisma that can be irresistible, and one senses it in his insouciant swagger and a kind of new self-deprecating playfulness on social media. Of course ‘100 Wesh’ - his Ramadan comedy series about a gang of con artists – was also the year’s biggest hit, complete with a chart-topping viral song bolstered by exceptionally savvy social media at a unique time in history when people had little else to do but stare at their screens in search of distraction. Yassin not only offered them escape, he gave them joy. A stellar appearance with his wife and two older sons - Taher, 7, and Amin, 5 - on the El Gouna Film Festival red carpet broke the Internet, as did a spoof video featuring the ‘100 Wesh’ gang stealing the festival awards. Leading the festival’s jury also solidified his position as an industry power player. A month later, he crushed it again at the Cairo International Film Festival, showing up on the red carpet in biker gear to cleverly promote ‘El Shayeb’ - the cross-over film that has been the talk of the town ever since Yassin made a cameo at the end of blockbuster movie, ‘Welad Rizk 2’. Asser Yassin has the confidence that comes with experience and the power that comes with longevity, yet he’s also very much in command of the new rules of engagement (his own content creation company Arnazad is testament to that). 2020 might have been his year, but he’s proving to be a superstar for the ages. [SIxVtoNVn88] |
| Category | Entertainment |
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