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| Name | Marketing Approach For Barbers (Social Media) |
| Video Uploader | Video From dlucs_ |
| Upload Date | This Video Uploaded At 06-04-2020 02:21:10 |
| Video Discription | Ready to get some help and scale your barbering business? Book a call https://calendly.com/the-new-era-of-barbering/1-on-1-zoom-call-yt Want to check out full customer interviews of the EM program? https://www.theneweraofbarbering.com/reviews Want to see more blog videos like this? https://www.theneweraofbarbering.com/resources-blog-videos Want to see more info on the Elevated Mentorship program? https://www.theneweraofbarbering.com Want to check out more podcasts? https://www.theneweraofbarbering.com/resources-podcast Want to see how I help barbers make $20k+ a month? https://go.theneweraofbarbering.com/video ABOUT THIS VIDEO: Most barbers in my experience try to guess at the hacks or tactics of what I teach students -Time posting -Hashtags -How often they post None of this would work to be quite honest, and even if you were to learn the tactics I teach, the problem is that by the time they are implemented, the platform itself would have already changed again HERE'S WHAT'S COVERED IN THIS VIDEO: In an ever-changing platform where tactics are outdated each month, you can’t afford to focus on that for survival -And this is a game of survival You must fall into core principles to follow that don’t waver depending on what platform or what newest adaptation The top principle that I follow to teach anyone of my students is simple -Adapt or die What does that mean -It follows Darwin’s theory of evolution on the fact that over time, beings or things will change naturally over time due to their favorable physical or behavioral traits best suited for their environment Where do we see this at -Nature and animals -black spiders vs green spiders We also see this in business -Walmart VS other convenience stores -Apple VS mp3 player -Amazon VS other early e-commerce stores/Walmart What not only occurs is natural selection, but also evolve over time of products, services, or in this case content To make this more clear, here’s a visual representation of what happens over time -GO TO WHITEBOARD AND DRAW THE TREE MODEL So how do this tie into content and the barber industry -Your content must adapt or die to the new layout -No tactics, tips or tricks will assist unless you understand this underlying principle When barbers want help with their content, they look for easy fixes. This is the long term fix for not only the way you market yourself but also how you approach the industry The simplest question every barber needs to ask themselves is, are they adapting to the new layout, are they aware of whats going on? Awareness is the biggest factor in this -Awareness is not just aware of what you are doing, but what the industry as a whole and how the mass is moving. -To achieve that awareness, you must get out of the eye of the storm and look from a third-person point of view. -The generals during a war are not on the battlefield in the middle of the fight, they have a birds-eye view or a layout of exactly how and where to position their troops to complete the mission -You must play as the general of battle, and get out of the chaos of the war zone to get a good understanding of the layout of the battlefield -Only then, can you go back into soldier mode and start working and attacking You also see this analogy with CEO’s of giant companies, Successful Construction managers are always overseeing, and never doing the work, even sports has this analogy of having coaches up above the playing field level calling plays down to the players, or even just standing on the sidelines in order to see the field as a whole and give feedback to those who are focused solely on playing That is what you must be to thrive on social media Be the Owner, GM, Coach, And player all in one, and all flipping back and forth between roles to get an assessment for which direction to go next. Interested in what Elevated Mentorship is? https://theneweraofbarbering.com Come over to https://go.theneweraofbarbering.com/demo to schedule a call with me and take a behind the scenes look at why my students are dominating the barber industry, continue to grow, and how they continue to separate themselves from the rest of the industry. Here’s my latest podcast: 48. Developing Confidence In Your Work Apple Music: https://podcasts.apple.com/us/podcast/48-developing-confidence-in-your-work/id1450221733?i=1000471850393 Spotify: https://open.spotify.com/episode/1q6weDdYItxwL7NgyeLHfe And if you are interested in more videos that take a different approach to the barber industry, subscribe to the channel here: http://bit.ly/2vutIky Make sure to stay up to date with Dlucs_ Podcast: Apple Music: https://podcasts.apple.com/us/podcast/dlucs-podcast/id1450221733 Spotify: https://open.spotify.com/show/0xN54FyBI4sPVkez8uSsUu FOLLOW ON ALL PLATFORMS Instagram: http://instagram.com/dlucs_ Facebook: https://www.facebook.com/DlucsEDU/ [sKUKsY3-bjM] |
| Category | People & Blogs |
| Tags | barber social media | barbering courses | daniel contreras | dlucs | dlucs_ | the new era of barbering | mid fade | crop top fade | dlucs beard | elevated mentorship | barber tutorial | barber podcast | barber money | barber marketing | barber | marketing | money | How to build barber clientele | Successful barber | How to get clients as a barber | social media marketing for barbers | Make more money as a barber | barber salary |
