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| Name | Brand Positioning Case Study: Airbnb |
| Video Uploader | Video From Singapore Tourism Board |
| Upload Date | This Video Uploaded At 19-01-2022 08:35:52 |
| Video Discription | Brand purpose refers to the reason for being and the brand's relevance to the world. Strong brands are directed by their purpose and have clarity on who and what they want to serve. See how Airbnb evolved to be a strong brand after nailing their brand purpose. For more tourism marketing related content, visit http://www.go.gov.sg/stbmarketingcollege. [KyzH9QWMoc8] |
| Category | Travel & Events |
| Tags | STBMarketingCollege | LearnApplyShare |
