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| Name | How To Craft A Captivating Narrative? Book Summary "THE DIARY OF A CEO" |
| Video Uploader | Video From Sound of Book |
| Upload Date | This Video Uploaded At 07-01-2024 23:00:13 |
| Video Discription | In this pillar, author Steven Bartlett dives into the art and science of crafting compelling stories and messaging that grab attention. He reveals psychological techniques to spark emotion, avoid habituation, leverage ownership effects and more to share ideas stickily. For example, Bartlett advises using strategic absurdity and novelty to bypass the brain's stimulus filtering and spark viral discussion. He also warns against overused, dull "wallpaper" phrases that lose meaning over time through habituation. Instead, brands should intentionally piss some people off by taking bold stances to avoid bland neutrality. Additional laws decode how to spark perceptions of value through framing, strategic friction, the Goldilocks effect and letting people physically engage products. Tiny customer experience enhancements called "psychological moonshots" produce outsized satisfaction improvements too. Bartlett stresses the need to provocatively fight for attention in the first critical seconds when communicating any story or message. Overall, he advocates artfully yet ethically utilizing surprise, tension and emotion to craft captivating narratives that spread. #thediaryofceo #stevenbartlett #the33lawsofbusiness&life #the33lawsofbusinessandlife #simplebooksummary #booksummary #booksclub #booktube #bookreview #audiobook #booksummaryinenglish #selfhelpbooks #readinghabits #bookhaul #simplebooks #bestseller #literature |
| Category | People & Blogs |
| Tags | Steven Bartlett | Diary of a CEO | simple book summary | book summary | books club | booktube | book review | audiobook | book summary in english | self help books | reading habits | book haul | simple books | best seller | literature | storytelling | messaging | marketing | psychology | attention | emotion | friction | ownership | peak-end rule | habituation | influence | manipulation | ethical | communication | framing | perception | absurdity | novelty | value |
