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| Name | Here's how the Aries and Reliant K-cars brought Chrysler back from the dead |
| Video Uploader | Video From My Old Car |
| Upload Date | This Video Uploaded At 01-06-2024 16:00:32 |
| Video Discription | In this episode I provide the history of the Dodge Aries and Plymouth Reliant, the first cars sold by Chrysler under their K-car platform. Chrysler nearly went bankrupt in 1978, but with new CEO Lee Iacocca's plea to the U.S. government for a bailout, they had enough money to release their K-car line, a very basic set of coupes, sedans, and wagons that were very cheap and simple in design, yet proved to be a hit with the public, and allowed Chrysler to pay back their government loan 7 years early. The same K-car platform had used the existing Omni/Horizon subcompact as a starting point, and would also be used as the starting point for many other models of the 80s and 90s, including the famous minivans. [_6JRLgze2zI] |
| Category | Education |
| Tags | Dodge Aries | Plymouth Reliant |
