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| Name | Understanding consumer behaviour, from the inside out |
| Video Uploader | Video From INSEAD |
| Upload Date | This Video Uploaded At 02-04-2018 04:34:15 |
| Video Discription | Hilke Plassmann, INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, joins us to discuss how recent advancements in her field afford unprecedented insights into consumer choice. [XowaDm1GEVk] |
| Category | Education |
| Tags | neuromarketing | consumer neuroscience | consumer research | focus groups | market research | fmri | eeg | eye-tracking | marketing mix |
