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| Name | Pricing Strategy - Cost based pricing - Customer Oriented Pricing |
| Video Uploader | Video From The Marketing Channel |
| Upload Date | This Video Uploaded At 20-10-2021 02:23:46 |
| Video Discription | Pricing strategy for products can be based on cost of production or on customer valuation of the product. While there are many different ways to price a product this video discusses the two extremes. Cost based pricing strategy is based upon the cost of production. No company would price their product at lower than the cost to produce the product. Hence cost based pricing. While companies might try to get the maximum price for a product they are selling, the customers of course will not pay higher than what they believe the product to be worth. So the maximum price cannot go beyond what the customers value the product at. Hence, customer oriented pricing. Dr. Chanchal Tamrakar The Marketing Channel https://www.youtube.com/themarketingchannel?sub_confirmation=1 [-58Ad80Z7_k] |
| Category | Education |
| Tags | marketing mix | 4 p's | 4ps pricing | pricing strategy | pricing | product price place promotion | price | customer oriented pricing | customer oriented pricing strategy | cost based pricing | value | pricing strategies in marketing | benefits | cost |
