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| Name | pricing strategy - Cost based pricing - Cost plus pricing and markup pricing |
| Video Uploader | Video From The Marketing Channel |
| Upload Date | This Video Uploaded At 22-10-2021 22:30:18 |
| Video Discription | There are numerous ways to price a product in the market. Pricing is one of the most important element of the 4 Ps of marketing (aka the marketing mix) This series of video discusses various pricing strategies popular in marketing. Pricing strategies range from the minimum prices based on the company's cost to the maximum price of how consumers value the product. All pricing strategies fall somewhere near that spectrum. Cost plus pricing and markup pricing strategies are cost based pricing strategies. Breakeven pricing and target profit pricing which are also cost based pricing will be discussed in a separate video. Other pricing strategies such as demand based/customer oriented pricing strategies, or objectives based pricing strategies will also be discussed in separate videos. Dr. Chanchal Tamrakar The Marketing Channel https://www.youtube.com/themarketingchannel?sub_confirmation=1 [55acR-KwZhs] |
| Category | Education |
| Tags | Pricing Strategies - How To Price A Product | how to price a product | how to price products | how to price your product | pricing strategies | pricing strategies for new products | pricing strategies in marketing | pricing products pricing strategies | product pricing strategies in marketing | pricing products | product pricing | product pricing methods | cost based pricing | cost based pricing strategies | cost plus pricing | markup pricing | cost oriented pricing strategy | cost of produc |
