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| Name | What Happened To Diamond Supply Co. | The Rise And Fall Of A Streetwear Brand |
| Video Uploader | Video From Take Flight 214 |
| Upload Date | This Video Uploaded At 06-10-2021 13:06:22 |
| Video Discription | So what happened to Diamond Supply Co the clothing brand? The rise and fall of a streetwear brand has happened to many a business in the past, and despite being one of the largest brands in the industry they are not above a fall from grace. In 1998, then in his early 20s, skateboarder Nick Tershay built a business plan on the invention of a skateboard bolt that he believed would revolutionize the industry.It didn’t – but in the process, he created a cult-like universe that was home to the best skaters in the world, collected co-signs from hip-hop stars such as Odd Future, and was given a golden thumbs-up from an online community of loyal sneaker obsessives (thanks, in part, to a viral Nike Dunk collab) who rallied around Tershay and his now famous Diamond Supply Co. In this video we break down the history of Diamond Supply Co, and explore what caused them to fall from the top of the streetwear pyramid. https://www.takeflight214.com/ https://www.instagram.com/takeflight214/ https://twitter.com/takeflight214/ SOURCES: https://www.dazeddigital.com/artsandculture/article/34530/1/how-cult-local-skate-company-diamond-supply-co-became-hip-hops-go-to-brand https://wwd.com/fashion-news/street-style/diamond-supply-co-nick-tershay-talks-20-years-in-business-1202777300/ [uSwr6IB1bDg] |
| Category | Howto & Style |
| Tags | rise and fall of diamond supply co. | rise and fall of a streetwear brand | what happened to diamond supply co | history of diamond supply co | history of streetwear brands | 2000s streetwear brands | rap clothing history | streetwear brands from the 2000s | popular brands of the 2000s | the decline of diamond supply co | the decline of streetwear | streetwear brands that fell off | history of rap clothes | how to start a streetwear brand | how streetwear brands fall off | takeflight214 |
