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| Name | Why We Added One Step to the Pirate Funnel |
| Video Uploader | Video From Growth Tribe |
| Upload Date | This Video Uploaded At 19-12-2017 08:42:52 |
| Video Discription | Dave McClure’s Pirate Funnel is the best KPI framework ever invented. Two years ago we made it just a little bit better. Here’s how. We started applying, advising on and consulting with that very same framework ever since. The funnel is called the Pirate Funnel, as the first letters spell out AARRR for Acquisition, Activation, Retention, Referral, Revenue. If you want more about these steps please watch this video here. https://www.youtube.com/watch?v=Zr7iJ9A90Oc Now, although the pirate funnel is the greatest thing ever invented, we found one caveat that came coming back. The part at the top. The part called Acquisition. A couple years ago, we, therefore, decided to cut acquisition up into 2 parts. AWARENESS and ACQUISITION. We started doing this 2+ years ago and it’s been much simpler to use the model ever since. As per Dave McClure, this part of the funnel is when a user visits your site/product and doesn’t abandon The problem with acquisition we’ve found is two-fold. It actually includes 2 metrics Getting them to visit the page (aka unique visitors) Getting them not to abandon Getting them to visit the page is much more attuned to digital marketing efforts. Getting them not to abandon is much more linked to landing page optimization efforts. Secondly, this model was originally created for SaaS businesses. But as we started training other business models such as e-commerce, transactional businesses or media sites we found they would get stuck on this first step. Typically stating that they didn’t require a sign-up or that some of them relied on unique visitors. For these two reasons, we decided to cut up acquisition in 2 and added a 6th step to the pirate funnel. We’ve called this step AWARENESS and we define it as “getting people to visit your website or service”. So this is typically measured in unique visitors. And we’ve kept ACQUISITION as the moment when a visitor doesn’t abandon. Whether that’s engaging with an e-commerce store for a few minutes or leaving their email on a subscription product. So now we feel like we own a little bit of Dave McClure’s genius :) _________________________________________ Did you know that if you are in the Netherlands, and an EU citizen you can get €1,000 towards a course? Meaning you can learn with Growth Tribe for free. For more info and to apply → https://grow.ac/STAP-YouTube Or find out more about our on-demand courses → https://grow.ac/learn-with-growthtribe → Digital Marketing Certificate → Growth Marketing Certificate → Growth Strategies Certificate (Live) → Conversion Rate Optimisation → Data Fundamentals Certificate → Business Analytics Certificate → Data Visualisation & Storytelling Certificate → Digital Leadership Certificate → Project Management Certificate → Crypto & Web3 Foundations Certificate → Design Thinking Certificate Ready to train your team? Here are our corporate solutions for growth, innovation and data capabilities. → https://grow.ac/train-my-team Check out our blog for articles, reports, resources and webinars. → https://grow.ac/growthtribe-blog You can also follow us on Social Media here for even more learning materials: LinkedIn: https://www.linkedin.com/school/growth-tribe/ Instagram: https://www.instagram.com/growthtribe/ Facebook: https://www.facebook.com/GrowthTribeIO Twitter: https://twitter.com/GrowthTribe Video URL: https://youtu.be/yeDSrlyBVfE #piratefunnel #behaviouralpsychology #datadrivenmarketing [yeDSrlyBVfE] |
| Category | Education |
| Tags | pirate funnel | full funnel marketing | data drive marketing | growth hacking | growth marketing | customer journey | customer journey framework | dave mcclure | 500 startups | AARRR | AAARRR | marketing metrics | pirate metrics | digital marketing | behavioural psychology | creative marketing ideas | digital skills gap | engineered marketing | how to become a technical marketer | how to increase conversions | marketing automation strategy | startup metric | tshaped marketer |
