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| Name | Barbershop Marketing - 11 Barber Shop Marketing Ideas, Tips & Strategies for your Barber Shop |
| Video Uploader | Video From VisualMedia Marketing Inc. |
| Upload Date | This Video Uploaded At 10-02-2020 19:00:00 |
| Video Discription | Looking for new barbershop marketing ideas for growing your Barber Shop or Hair Salon? In this video, I'll share with you 11 barber shop marketing ideas, tips and strategies to grow your barbershop! This video is NOT another barber tutorial video about how to give taper fades, burst fades, mohawk fades or how to record any haircuts. This is more about changing the barbershop culture. That it IS POSSIBLE to be a 6 figure barber and it all starts with having the right strategy in place! This video is for any barber or hairstylist who wants to learn how to leverage the power of social media and digital advertising to grow their brand, get more customers and reach more people. If you like what you see please like and subscribe to this channel! My name is Mike D. Joseph and I run a digital advertising agency called VisualMedia Marketing, the #1 Ad Agency for Barbershops & Hair Salons. I'm not a barber, nor have I ever owned a shop. However, I've consulted with 300+ different barbers and shop owners in the past year and I have been able to recognize patterns that make shops successful and what destines them for failure. I'm on a mission to change the industry and educate more barbers with what I've learned and practiced in the industry. Learn free marketing strategies in our private FB Group: https://www.facebook.com/groups/barbershangout Follow us on Social Media https://www.facebook.com/visualmediamkt https://www.instagram.com/visualmediamkt https://www.twitter.com/visualmediamkt Connect with me on IG https://www.instagram.com/mikedjoseph To connect with your audience on a deeper level there are a number of things you can do, such as content marketing for your barbershop. I highly recommend you add content marketing to your social media marketing strategy for your barbershop or hair salon. You might be wondering what a barber or hair salon should post on social media. You'll notice in this video I explain 'showcasing the customer experience'. You can do that by sharing haircut videos, showing different hair styles and showcasing the skillset of your other barbers and hair stylists. You can do this in a number of ways, one of the best ways is by social media advertising. By including this in your social media marketing strategy for your barbershop, you can target your ideal customer and place your content right in front of them! One of the best pieces of content to advertise on social media is VIDEO!!! Now when I say advertise videos, I don't mean advertising barbering tutorials, haircut tutorials about how to fade or reviewing products like Andis Clippers or Wahls products. One of the biggest mistakes barbers make is creating content that is only relevant to barbers! Another important strategy I cover in this video is Loyalty programs designed to boost customer retention for your barber shop. If you're unsure what retention means, it's the ability to retain a customer over a period of time. It’s great that you’re getting new customers to your shop by using social media ads, video marketing, online booking, etc. The next step is retaining these customers, this is important for any marketing strategy. One of the best ways to get your customers to come back to your chair is by using loyalty programs! Most franchisees are using loyalty programs because they increase the lifetime value of your customer, and gets them in the habit of returning regularly. I cover that as well as other helpful marketing strategies and ideas to keep customers coming back to your barber shop in this video here: https://youtu.be/5eseWvVvmNc Another way to differentiate your barbershop or hair salon from your competition is by having a professionally done website. Now, is a website necessary for building your brand? No. An online booking software is a great substitute - especially because people can book online with you, BUT, with most booking software you’re not branding your shop you’re branding the booking software. Do you want people to remember the software they booked on that happens to showcase other barbershops in your area as well? Or do you want them to remember the name of your barbershop? My suggestion is to have both. Now, if you don’t have the budget to get a fancy website, that’s fine. Google offers a free website that you can use for your business, and literally takes you less than 10 minutes to set up. I recommend using this as a temporary website until you’re ready to create an official website for the brand. Click the link below so you can make your free website for your barbershop: https://www.google.com/intl/en_us/business/website-builder/ If you're more of a reader, and you'd like to learn other marketing strategies for your barbershop, visit my blog: https://www.visualmediamkt.com/blogs [7-yFowNB9YM] |
| Category | Howto & Style |
| Tags | barber shop marketing | barbershop marketing ideas | content marketing for barber shop | content marketing strategy | marketing strategy for barber shop | grow your barber shop | haircut tutorials | content marketing | digital marketing for salon | digital marketing for barber | what to post on social media barber | haircut video | social media marketing for salon | social media marketing strategy | social media marketing | social media advertising | barbershop | wahl | andis | visualmedia marketing |
