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| Name | How to price your SaaS or software product? |
| Video Uploader | Video From TestDome Product Talks |
| Upload Date | This Video Uploaded At 07-03-2020 10:48:33 |
| Video Discription | There is an old dilemma in pricing: if you price your product higher, you will earn more per each sale, but fewer customers will buy it. If you price it lower, you will have more sales, but you will earn less per each sale. So, should you increase or decrease the price? Often, a business will do nothing, leaving the initial pricing as suggested by the gods of business intuition. This talk explains more systematic approaches: - A/B testing on the pricing page. - Competition research. - Pricing as a market positioning tool. Using these methods, you can finally create a pricing model that will make you rich. Unfortunately, it seems your customers want you to stay poor, as they will resist any pricing change. The talk will give a few examples of SaaS companies that radically changed their pricing. --------------------------------------------------------------------------------------------- The talk was held Mar 3rd, 2020 in HUB385, Zagreb. Slides: https://www.slideshare.net/zsvedic/how-to-price-your-saas-or-software-product Meetup: https://www.meetup.com/iPosao-iPivo/events/268513664/ Speaker: Željko Švedić Recording: Josip Matić Space, recording, beer and pizza thanks to our sponsors: TestDome - Automated skill testing https://www.TestDome.com AND GemBox - The only office components you'll ever need https://www.GemBoxSoftware.com --------------------------------------------------------------------------------------------- [InTvOzOrbDU] |
| Category | Science & Technology |
| Tags | pricing | software | SaaS | A/B testing | business | talk | lecture | hub385 | iPosao iPivo | TestDome | Željko Švedić |
