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| Name | Crystal Abidin's CLS2021 Keynote - "TikTok, Youth Cultures and the East Asian Influencer Industry" |
| Video Uploader | Video From Connected Learning Alliance |
| Upload Date | This Video Uploaded At 03-08-2021 23:05:59 |
| Video Discription | Considering the rich cultural diversity, creativity necessitated to circumvent state interventions, digital innovation support by regional business and trade collaborations, and relatively high social economic status and material comforts, digital youth cultures in the East Asian region present a flurry of activity and insights for study. Embedded in these developments is the flourishing app industry, many of which originated in East Asian start-ups and companies, but continue to take root among diaspora and international users around the world. One such example is the short video app, TikTok. Contrary to the (now-outdated) popular understanding, TikTok is no longer an app only for young people, considering especially its uptake across the age spectrum during the extended period of self-isolation during COVID-19 in 2020. However, TikTok’s vernacular cultures and norms are still ‘Youthful’ in their ethos, logics, and interests, thus massaging older users, traditional entertainment industry celebrities, and even corporations to adopt its ‘youth cultures’ to register among core audiences. Among prominent young people on this app are influencers – icons on the internet who are experts in holding attention and amplifying content, and who have expanded from being mere commercial enterprises to being conduits of public service information by reaching wide, diverse, and sometimes marginalized youth audiences with important socio-cultural messages. Drawing on over a decade of research on internet celebrity and social media pop cultures in cultural East Asia, alongside A/Prof Crystal’s forthcoming book TikTok and Youth Cultures (2022, Emerald Publishing), and her work with international collaborators in the TikTok Cultures Research Network, founded in October 2020, this talk considers the evolution of TikTok and Youth Cultures in the East Asian Influencer Industry. About Crystal Abidin Dr Crystal Abidin is a digital anthropologist and ethnographer of vernacular internet cultures. She researches internet celebrity, influencer cultures, and social media pop cultures. [G0DI8kRCEVU] |
| Category | Education |
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