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| Name | The Strategy of International Business (With Real World Examples) | International Business |
| Video Uploader | Video From Business School 101 |
| Upload Date | This Video Uploaded At 24-08-2021 00:54:37 |
| Video Discription | Firms that compete in the global marketplace typically face two types of competitive pressures: pressures for cost reductions and pressures to be locally responsive. These two pressures place conflicting demands on a firm. Responding to pressures for cost reductions requires that a firm try to minimize its unit costs. But responding to pressures to be locally responsive requires that a firm differentiate its product offering and marketing strategy from country to country in an effort to accommodate the diverse demands. Because differentiation across countries can involve significant duplication and a lack of product standardization, it may raise costs. So how do differences in the strength of those pressures affect a firm's choice of strategy? In this video, I will introduce four major international strategies to you. [VqeknTYODeA] |
| Category | People & Blogs |
| Tags | international strategy | international business | cost reduction | local responsiveness | global standardization strategy | localization strategy | transnational strategy | strategy | business school | management |
