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| Name | Entry mode decision - Internationalisation - Global Marketing |
| Video Uploader | Video From Tine Juhl |
| Upload Date | This Video Uploaded At 17-10-2016 14:38:32 |
| Video Discription | An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students. [D8-PkFgw2Yk] |
| Category | Education |
| Tags | internationalisation | entry mode decision | global marketing management | entry mode strategy |
