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| Name | The Logo History of Coca-Cola |
| Video Uploader | Video From BrandCrowd |
| Upload Date | This Video Uploaded At 14-07-2021 06:28:38 |
| Video Discription | Learn all there is to know about the Coca-Cola logo history. We're showing you the old Coca-Cola logo and how it evolved to the design we see today. You'll also learn other facts about the brand identity, like who designed it and its meaning! [Video Script] [INTRO] We are back with another video for you! So, take a seat and get ready to learn more about logo history. Today, we are going to talk about the world's most recognizable logo. The Coca-Cola logo. But before we get started, don't forget to subscribe to our channel! This way, you can stay updated on logo design videos And you won't miss our future uploads. This video is brought to you by BrandCrowd the #1 logo maker. Let's head right onto the Coca-Cola Logo History! You see this iconic logo at social gatherings and in ads and movies. or even a quick trip to the convenience store. It is practically everywhere. This alluring script wordmark has been around since 1886. What's impressive about this logo is that it has changed minimally over the years. It just goes to show how timeless the logo is! But wait. There's another interesting fact about this design. [WHO DESIGNED IT? SECTION] It was a DIY logo created by Frank Mason Robinson. He was the bookkeeper for Dr. Pemberton, the founder of Coca Cola. This lettering style is called the Spencerian script, It was a popular handwriting style at that time. Interestingly, Robinson is also the one who came up with the Coca Cola name. One could say that he's a man of many talents. [START OF LOGO EVOLUTION] Now that we know who designed the logo, We're ready to learn about its history. Let's get started In 1886 the brand's visual identity was symbolized with serif typography. It was straightforward and free of other decorative elements. This made it very easy to read in print. The 1886 version was the face of the brand for a year, It eventually got replaced with the Coca-Cola logo version, Similar to the design that we see today. It’s red because it signifies that the drink is non-alcoholic. It was important for the brand to show back then Because the drink was packaged similarly to alcohol. And they didn't want to be taxed mistakenly. The color red also conveys dominance and passion which are two traits that fit the brand perfectly. The color is also said to encourage appetite among the audience. Cool, right? The brand decided to redesign the logo again in 1890. It gave the script lettering a break And used a sans serif typography instead. This logo has a festive and playful look. However, the brand only used this design for a single year. After that, the beverage company reverted to its 1887 logo version. Coca-Cola will keep this version until 1941. The Coca-Cola logo became more polished. This effort was followed by the arciform. or the fish-tail logo version in 1958. It has a ribbon-like silhouette that frames the wordmark nicely. In 1969, the logo shape changed, but the wordmark remained the same. Fast forward to 2003, the Coca-Cola logo brandished more colors and detail. The creative move to add the color yellow made the logo more appetite-inducing. The billion-dollar brand is a true testament to the saying that you shouldn't fix what ain't broke. Want to see more design-related videos? Check out our channel for more! If you want to see more logo history videos, head to the comments to send your suggestions! 📌OUR PREVIOUS VIDEO: https://bit.ly/3khKYGG 📌THE BRANDCROWD BLOG: https://bit.ly/3i6niT0 📌FACEBOOK: https://bit.ly/36BpI6S 📌TWITTER: https://bit.ly/3wyUU0R 📌INSTAGRAM: https://bit.ly/3ibMoQx --------------------------------------------------------------- BrandCrowd is an online creative marketplace that helps start-ups, businesses, and entrepreneurs find and create their perfect logo - in minutes! Our Mission is to help people everywhere launch their dream business or creative idea with the best designs the world has to offer. #cocacola #cocacolaclassic #cocacolalife #history #logohistory #brandingdesign #brandingidentity #brandingtips #brandinginspiration #logoinspirations #logomaker #logodesigns [HqHINAUsL_U] |
| Category | Howto & Style |
| Tags | coca-cola | coca cola logo | coca cola logo history | coke | coke logo | coke logo histor | logo history | logo design | logo maker | brandcrowd | coca cola | cola |
