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| Name | Customer loyalty programmes... why bother! : Lance Walker at TEDxTeAro |
| Video Uploader | Video From TEDx Talks |
| Upload Date | This Video Uploaded At 02-08-2013 02:49:24 |
| Video Discription | Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand's largest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have become a very common marketing strategy, with most businesses offering them in one form or another, and most NZ consumers being involved in several. But do they really work, and do they still have a place in the marketing In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations) [5EkiOwoLz-4] |
| Category | Nonprofits & Activism |
| Tags | ted x | tedxtearo | tedtalks | new zealand | english | wellington | tedx | tedx talk | ted talk | nz | ted | tedx talks | ted talks |
