Hello guys, Welcome to Africa's Largest Video Search Engine, and you are watching How to Calculate Customer Lifetime Value | The #1 Most Important Metric for Startups. and this video is uploaded by Eric Andrews at 2020-05-25T10:30:44-07:00. We are just promoting this video only for entertainment and educational purpose only. I hop you like our Video Search Engine. [eHi875QuVcA]
| Name | How to Calculate Customer Lifetime Value | The #1 Most Important Metric for Startups |
| Video Uploader | Video From Eric Andrews |
| Upload Date | This Video Uploaded At 25-05-2020 17:30:44 |
| Video Discription | We learn how to calculate customer lifetime value in Excel and discuss why this is THE MOST important metric for operating a successful subscription-based business. ✅ Download the Excel template: http://bit.ly/clv_mlchmp 🚀 If you want to master the finance skills & frameworks to successfully scale technology startups, secure your spot in my "Finance for Startups" program, today: https://www.ericandrewsstartups.com/financeforstartups Communities: 💼 Linkedin: https://www.linkedin.com/in/eric-andrews-1624b656/ ☑️ Twitter/X: https://twitter.com/eric__andrews 🌟 Instagram: https://www.instagram.com/ericandrews_startups/ 🔥 Discord: https://bit.ly/discord_eric 💻 Newsletter: https://bit.ly/joinericnewsletter 🎥 Clips: https://www.youtube.com/channel/UCbM6zM3al9jZSyoRyJWQL-Q Related Startup Videos 🚩 How to Calculate Customer Churn Rate: https://youtu.be/fC_gLwyAvMo 🚩 How VCs Calculate Customer Retention & LTV: https://youtu.be/OwCATJh4lNg 🚩 Unit Economics Explanation: https://youtu.be/AMKgcBzK7cg ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ In this video, we walk through a customer lifetime value (aka LTV or CLV) example of a subscription-based startup, build a model to forecast the lifetime value of their customers, and finally use this information to try to understand how much the company can spend in advertising. The reason why so many famous technology startups are able to lose money in early years, and then make money later on, is because they understand how to calculate customer lifetime value. Subscription companies (like SaaS or ecommerce businesses) often need to spend a lot of money to get new customers to sign up for their products - so they have a very high marketing costs to win over new clients (customer acquisition costs or "CAC"). But, the reason they can pay so much in marketing is because each customer has a "lifetime", or an average number of months that they continue paying for their subscription, before they eventually cancel. This customer lifetime has a value that you can estimate with a customer lifetime value model. During this customer lifetime, the company makes back the money it spent in marketing to acquire the customer (the CAC they spent to get the new client), and after that payback period, the company begins making profit on the customer. For this reason, knowing how to calculate the customer lifetime value is the key to operating a successful subscription-based company and raising venture capital funding. ► Subscribe for more finance videos: https://bit.ly/EricAndrewsSubscribe #customerlifetimevalue #clv #saas #startups [eHi875QuVcA] |
| Category | Education |
| Tags | how to calculate customer lifetime value | customer lifetime value model | how to calculate customer lifetime value in excel | customer lifetime value | customer lifetime value excel | customer lifetime value calculation | customer lifetime value marketing | customer lifetime value ecommerce | customer lifetime value example | customer lifetime value analysis | customer lifetime value explained | clv calculation | how to calculate customer lifetime value saas |
