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| Name | SCM Marketing Channel and Intermediaries |
| Video Uploader | Video From Karen Gore |
| Upload Date | This Video Uploaded At 08-07-2014 15:42:27 |
| Video Discription | Discusses common marketing channels and intermediaries, the functions and benefits of intermediaries, and the concepts of channel leadership, power, cooperation, and conflict. Table of Contents: 00:15 - Common Marketing Channels* Intermediary (Middleman) 03:50 - Do adding intermediaries increase costs? 04:38 - The Functions of an Intermediary 09:05 - Channel Leadership/Power, Cooperation vs. Conflict [YsEsrkNkhQI] |
| Category | Howto & Style |
| Tags | Marketing Channel | Intermediaries | Channel Conflict |
