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| Name | PPC trends for 2023: Experts share their takes & tips to build a winning strategy | PPC Town Hall 68 |
| Video Uploader | Video From Optmyzr |
| Upload Date | This Video Uploaded At 21-12-2022 18:09:53 |
| Video Discription | Performance Max, RSAs…the list goes on. 2022 has been the year of automation in PPC. Heading into 2023, how will things shape up, and more importantly, how can you prepare for what’s to come? In the next PPC Town Hall, you’ll hear from Julie Bacchini and Amalia Fowler — two well-known experts to learn what they see happening in 2023 in PPC and how they’re preparing. You’ll also hear from several other experts: Kasim Aslam, Patrick Gilbert, Navah Hopkins, Jon Kagan, Mike Ryan, Joe Martinez, and Cory Henke as they share their predictions and tips on automation, the ‘keyword’, Performance Max, first-party data, vertical video, and so much more. Tune into this power-packed episode to learn: - How to handle market shifts well in 2023 - What we may see next with Performance Max - Tips for adopting automation in your PPC strategy - How to make the most of vertical video (YouTube shorts, Reels, TikTok) and more Our panelists: - Julie Bacchini, Neptune Moon - Amalia Fowler, Good AF Consulting Chapters: 0:00 Fred's intro 1:14 About the panelists 2:20 How will the economy look in 2023? 5:27 How will the economy affect PPC in 2023? 16:55 The panelists share their takes on automation in 2023 27:11 How automation impacts agencies moving forward? 32:38 The future of the keyword 40:25 Performance Max in 2023 45:00 Tips to collect better first-party data 52:43 YouTube shorts Vs. TikTok in 2023 58:24 Final thoughts ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye #ppc #googleads #sem #optmyzr #adtech #digitalmarketing [5pzXCdsnWUk] |
| Category | Entertainment |
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