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| Name | Price discrimination definition |
| Video Uploader | Video From Easy Marketing |
| Upload Date | This Video Uploaded At 07-11-2022 13:24:37 |
| Video Discription | Price discrimination is a price-setting policy when different customer groups are charged different prices for the same products at the same time. The topic we will talk about in this video is setting different prices for the same product and service to different groups of people, at different times, for different quantities, which is common in business. This approach, which is called "price discrimination" in economics, is a sales strategy. As a first impression, this term may not sound positive to many people. In fact, price discrimination has its pros and cons. Let's now look at some examples of price discrimination and their pros and cons. For example, this strategy is widely used in the supply of electricity, gas, water, which is a natural monopoly. For example, up to a certain limit, a lower rate is calculated, and as consumption increases, the rate also increases. In this case, price discrimination is based on the quantity used by people. In this case, people try to use sparingly, which in itself brings efficiency. As we know, knowing that most of the energy resources are limited, the economical use of these resources by people brings efficiency to both people and the state. There are some universities in Europe where students with low family income can study free of charge. It even happens that although the student is a foreign citizen, because of the low family income, that student can get free education, on the other hand, because his own citizen is from a high-income family, he is forced to get paid education. This situation is useful for the general society. That is, every student can study regardless of their financial situation. If we look at the scenario from the opposite point of view, if that foreign or local student, it doesn't matter, because of low family income, he would be left out despite his potential. Thus, the loser will be both those students who cannot get an education due to their financial situation, and the society or the state that can take advantage of those potentials but cannot be harmed. We also saw from the example of this university that price-separate selection brought general benefits. So, what are the negative aspects of price discrimination? For example, the high price of plane tickets at certain times may be expensive for a group of people buying at that time. It should be noted that price discrimination can be beneficial for the general economy and welfare if applied within certain norms. #marketing #pricediscrimination #easymarketing 🚀 Explore Your Industry-Specific Marketing Course: https://easymarketingschool.org/courses/ [p09hpH_7WVs] |
| Category | Education |
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