Hello guys, Welcome to Africa's Largest Video Search Engine, and you are watching Marketing Minute 097 “What is Price Skimming or High-Price Strategy?” (Marketing Strategy / Pricing). and this video is uploaded by Anthony Miyazaki at 2018-03-23T06:05:56-07:00. We are just promoting this video only for entertainment and educational purpose only. I hop you like our Video Search Engine. [XjgpvcowkKY]
| Name | Marketing Minute 097 “What is Price Skimming or High-Price Strategy?” (Marketing Strategy / Pricing) |
| Video Uploader | Video From Anthony Miyazaki |
| Upload Date | This Video Uploaded At 23-03-2018 13:05:56 |
| Video Discription | A price skimming strategy is one where you offer your product or service at a relatively high price with the goal of receiving high contribution margins for each sale. It also allows you to position your product as elite or prestigious due to common consumer beliefs that higher prices are associated with higher quality products. Price skimming works best when your marketplace has distinct segments that are willing and able to pay premium prices for what your brand has to offer. Even better is when those same segments are perceived as innovators for that product category, so that other market segments will follow in their footsteps and desire your product as well. Often, a price skimming strategy is followed by a series of planned price reductions so that other segments will begin to purchase the product as the price is lowered. This is referred to as “riding” the demand curve or “filling out” the demand curve. In other words, over time you set different prices so that you can attract different audiences at each price point, from the initial premium price to later seemingly discounted prices. Remember: The key to premium pricing is to offer something that target segments will value, whether that’s enhanced quality, high-level customer service, the chance at early adoption, or perhaps some combination of these or other benefits. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki [XjgpvcowkKY] |
| Category | Howto & Style |
| Tags | Price skimming | price skimming strategy | skimming price strategy | high price strategy | high-price strategy | pricing strategies | how should I price my product | how to price your product | pricing your products | best pricing strategies | product pricing strategies | product pricing strategy | what is penetration pricing | what is price penetration | Marketing Minute | #MarketingMinute | Anthony Miyazaki | digital marketing | marketing guru | marketing expert |
