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| Name | Pricing trade-off: volume vs. margins |
| Video Uploader | Video From McKinsey on Marketing & Sales |
| Upload Date | This Video Uploaded At 06-06-2014 20:27:44 |
| Video Discription | Tom O'Brien, Group Vice President and General Manager, Marketing & Sales at Sasol, explains how he helped move the company from a volume mindset to a pricing one. " It's a constant balance between the pricing and the volume. We see both as critical to any successful business." [g-wErTcGDYc] |
| Category | People & Blogs |
| Tags | marketing | sales | big data | CMO | leadership | multichannel | mobile | Pricing analytics | Pricing volume | Pricing transformation | Pricing | Periscope | McKinsey & Company (Organization) | McKinsey Solutions | Sasol (Business Operation) |
