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| Name | Puma Goes Omni |
| Video Uploader | Video From Ecommerce & MIS |
| Upload Date | This Video Uploaded At 10-07-2018 08:41:26 |
| Video Discription | Puma Goes Omni Case study Team Monochrome 1. Do Chuc Anh 2. Hoang Ha Linh 3. Nguyen Quy Sinh 4. Dang Thi Phuong Thao 5. Vuong Thanh Tu When Puma, one of the world’s top sports footwear, apparel, and ac cessories brands, conceived its Love=Football campaign in 2010, the goal was to create a memorable tagline in a language that would be understood the world over—pictures. In the process, the company stumbled upon the power of social marketing. Puma’s ad agency, Droga5, filmed a light-hearted commercial featuring scruffy everyday men in a Tottenham pub singing love songs to their Valentines. The video went viral, garnering more than 130 million impressions and spawning hundreds of homemade response videos. Today, Puma’s marketing campaigns are all branded with the slogan Forever Faster, which, according to Ruth How, Puma’s Head of Marketing Communications, is a sentiment that applies not only to its marketing message to consumers, but also to Puma’s approach to marketing itself. As How notes, since so much of Puma’s target market lives and breathes in the digital space, its imperative for Puma to fuse marketing with technology to reach those consumers. [ZGmnZhtQhEU] |
| Category | People & Blogs |
| Tags | ecommerce | e-commerce case study | puma | puma goes omni | omni channel |
