Hello guys, Welcome to Africa's Largest Video Search Engine, and you are watching SEO Vs. PPC Vs. SEM | What is Search Engine Optimization, Pay Per Click and Search Engine Marketing. and this video is uploaded by SEO & Digital Marketing at 2020-05-14T19:48:06-07:00. We are just promoting this video only for entertainment and educational purpose only. I hop you like our Video Search Engine. [T0gOsdJb30E]
| Name | SEO Vs. PPC Vs. SEM | What is Search Engine Optimization, Pay Per Click and Search Engine Marketing |
| Video Uploader | Video From SEO & Digital Marketing |
| Upload Date | This Video Uploaded At 15-05-2020 02:48:06 |
| Video Discription | SEO Vs. PPC Vs. SEM | What is Search Engine Optimization, Pay Per Click and Search Engine Marketing Search engine marketing (SEM) is the umbrella under which all digital marketing tactics fall, whether free or paid. The ultimate goal of SEM is to increase your company’s website visibility on search engines — and by search engines, we mean Google, Yahoo, and Bing. SEM is also referred to as search marketing. Google is the most popular search platform. Search engine optimization (SEO) and pay-per-click (PPC) fall under the SEM umbrella. SEM has become a crucial part of a company's marketing strategy — the majority of new visitors to a website find it from a search on Google. This presents an opportunity for manufacturers — buyers are researching you online and since they enter search queries with the intent of finding information, they are in the right position to receive marketing messages (but make sure your content connects with them or else they simply won't click!). Search engine optimization (SEO) is the implementation of a variety of techniques designed to increase your ranking on search engine listings; smart SEO strategies are what help get companies on the first page of search results. The trick — and this is where the pros come in — is to design a comprehensive marketing campaign that utilizes a variety of keywords in order to enhance your relevance. So if your company provides tooling services, you’d use a different set of keywords than a company involved in lubricants or petroleum products. The benefit here is that you have some level of control over how you drive traffic to your site, as SEO also analyzes user behavior, allowing you to adjust, or optimize, your messaging and website to increase the relevancy of your links and keep them as high up on the list as the search engine allows. If you do your job right and manage to place high on the more widely used search engines, you’ll significantly increase your credibility. Users trust Google, and if your links are listed high in their search results, they’ll also trust your business. Pay-per-click marketing is a different animal. PPC uses a formula to gauge the price of an online ad, and advertisers then pay a fee each time a user clicks on that ad, regardless of the outcome. Companies pay for the click no matter what, whether the user ends up putting in a massive order or immediately exits the site. The PPC advertiser can enter a bid on specific keywords — which plays a significant role in determining what the cost per click will be — or they can pay a fixed rate per click, which will depend on the specific network or publisher they’re working with. PPC ads are typically the banners you see on the edges of a window when you do a search, and often the first listings you’ll see in search engine results; they’ll be marked as ads or sponsored results. Certain websites will also offer PPC opportunities. There are also different kinds of PPC ads — generally referred to as display advertising. For example, one display ad can be a mix of an image, video, and text. What works best for you will depend on your ultimate goals. [T0gOsdJb30E] |
| Category | Education |
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