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| Name | GLOBAL MEDIA (CONTEMPORARY WORLD) |
| Video Uploader | Video From RENE JAPITANA |
| Upload Date | This Video Uploaded At 29-03-2022 06:11:08 |
| Video Discription | GLOBALIZATION OF CULTURE THROUGH THE MEDIA The received view about the globalization of culture is one where the entire world has been molded in the image of Western, mainly American, culture. In popular and professional discourses alike, the popularity of Big Macs, Baywatch, and MTV are touted as unmistakable signs of the fulfillment of Marshall McLuhan's prophecy of the Global Village. The globalization of culture is often chiefly imputed to international mass media. After all, contemporary media technologies such as satellite television and the Internet have created a steady flow of transnational images that connect audiences worldwide The role of the mass media in the globalization of culture is a contested issue in international communication theory and research. Early theories of media influence, commonly referred to as "magic bullet" or "hypodermic needle" theories, believed that the mass media had powerful effects over audiences. Since then, the debate about media influence has undergone an ebb and flow that has prevented any resolution or agreement among researchers as to the level, scope, and implications of media influence. Nevertheless, key theoretical formulations in international communication clung to a belief in powerful media effects on cultures and communities. At the same time, a body of literature questioning the scope and level of influence of transnational media has emerged. Whereas some scholars within that tradition questioned cultural imperialism without providing conceptual alternatives, others have drawn on an interdisciplinary literature from across the social sciences and humanities to develop theoretical alternatives to cultural imperialism JapzThouhts Subscribe the Channel Educational Leadership(Lead by Example) RENE JAPITANA History with Sir Japz Distance Learning Tips Educational Leadership Social Media Accounts: Facebook: https://www.facebook.com/rene.japitana/ Facebook Page https://www.facebook.com/JapzThouhgts https://www.instagram.com/nikoyrene88/ [a9BJOkLb5Rk] |
| Category | Entertainment |
| Tags | RENE JAPITANA | EDUCATIONAL VIDEO | CULTURE | POP CULTURE | GLOBAL MEDIA | CONTEMPORARY WORLD |
