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| Name | Last day as a Master's student at The University of Manchester |
| Video Uploader | Video From Abhishree J Kumar |
| Upload Date | This Video Uploaded At 15-02-2021 17:16:20 |
| Video Discription | Hey you! Welcome to my online journal. In 2020, I graduated from The University of Manchester with some pretty good grades, haha, but what stood out was my dissertation grade, where I earned a high distinction. At the time though, I had no idea that I had performed fairly well. I just wanted to pass, because I had just moved out, travelled, lost all my motivation due to Covid and just MAJORLY procrastinated. No, for real, I hadn't even written my conclusion till that morning. On 7th September 2020, I decided to document one small and final part of my dissertation as well as my masters itself, because it was a massive moment of my academic life come to an end. Months of hard work, sleepless nights and worry, all while being in lockdown, had finally come to a stop. There's nothing else in this video, just a lot of me talking, pouring my thoughts out to this video journal, and roaming around on a rainy day in Manchester - typical. If you're curious about what my dissertation was about, let me tell you! My thesis was called "Understanding the psychological effects of slow-motion in advertisements", a thesis that was derived from my Bachelor's specialization in Advertising and my Master's specialization in Consumer behaviour - a perfect mix of both. The effects of Speed x Appeal were tested on construal level, recall, emotional stimulation, informativeness, advertisement and brand liking. Results acquired through ANOVA, Regression models and Mediation analysis indicate that regardless of the appeal, slow-motion has a significant effect on both advertisement liking and brand liking through increased emotional stimulation. This project makes me want to get into research and pursue a PhD and I hope I do get to go back to uni one day. But till then, let this video serve as a nice reminder to myself that hard work pays off! :) Thank you for watching me ramble, haha! Have a great day! LET’S CONNECT: Instagram – Personal: https://www.instagram.com/abhishreejkumar Bookstagram – readersxstudio: https://www.instagram.com/readersxstudio Marketing discussions (coming soon) - Adlivity: https://www.instagram.com/adlivity/ Twitter: https://twitter.com/abhishreejkumar #theuniversityofmanchester #manchester #uomstudent #uomlife #mastersstudent [PLn5gDrMM4A] |
| Category | People & Blogs |
| Tags | the university of manchester | manchester | manutd | manchesteruniversity | dissertation | masters thesis |
