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| Name | CMI News | De-influencers Rise Up as Influencer Marketing Spend Sinks |
| Video Uploader | Video From Content Marketing Institute |
| Upload Date | This Video Uploaded At 25-02-2023 03:26:36 |
| Video Discription | π The content marketing news you need to lead in about 5 minutes from Content Marketing Institute's Robert Rose. The only thing worse than being talked about is not being talked about, some say. Does that mean any social media mention is a good social media mention? The rise of de-influencers may put that aphorism to the test. But are they just doing a good job differentiating themselves? π£So what do you think? How are you approaching influencer marketing these days? Pulling Back? Doubling down? And if youβre an influencer β how are YOU differentiating? Let us know in the comments. π Related: Influencer Marketing Goes Terribly Wrong - https://contentmarketinginstitute.com/cmi-news/influencer-marketing-goes-wrong Sources: https://adage.com/article/marketing-news-strategy/why-some-dtc-brands-are-reducing-influencer-marketing-budgets/2475081? https://techcrunch.com/2023/02/14/instagram-is-killing-live-shopping-in-march-will-focus-on-ads-instead/ https://techcrunch.com/2022/08/03/facebook-shutting-down-live-shopping-feature-october/ https://www.cnet.com/culture/internet/under-de-influence-this-tiktok-trend-aims-to-get-us-to-rethink-what-we-buy/ |
| Category | Entertainment |
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