Hello guys, Welcome to Africa's Largest Video Search Engine, and you are watching Digital Marketing Strategies - Think Big: Video Marketing Campaign. and this video is uploaded by Pennylane Productions at 2016-07-29T07:04:41-07:00. We are just promoting this video only for entertainment and educational purpose only. I hop you like our Video Search Engine. [zBGIw5DLUuY]
| Name | Digital Marketing Strategies - Think Big: Video Marketing Campaign |
| Video Uploader | Video From Pennylane Productions |
| Upload Date | This Video Uploaded At 29-07-2016 14:04:41 |
| Video Discription | produced by Pennylane Visuals https://plvisuals.com/think-big-video-marketing-campaign/ All too often we encounter businesses and non-profits that make the same mistake. They make a single marketing video to promote their product, service or brand for the entire year. This may be better than no video marketing, but it will have a short life cycle. The key to marketing is consistency. Start thinking of a campaign of videos time-released over the course of the entire year. Budgeting Your Campaign What messages do you want to tell your audience this year? What stories would you like to share? You can start off by figuring out your annual budget for video marketing and explore what is possible. It could be a bunch of simple videos, a few highly produced videos with basic videos in-between, etc. Are you looking to limit your budget or testing the waters to see what’s working? I would suggest starting with many simple videos so you can get more traction through out the year. I understand if you need to get that first "About Us" video on your home page. If so, start with that and create a goal to build your campaign after. As you find whats working best you’ll begin to see the return on investment building through the year. You'll discover what's working and what's not working as well. Then you decide how to grow the next year. The main idea is to follow a successful video marketing strategy that you can scale every year. The more you invest, the more business will grow. Limit Your Lengths Limit your lengths of each video. 30 second videos with a single message can be powerful. 60 second videos are great. Even 2 minute videos can deliver phenomenal response. Once you venture into the 3+ minute land, you start to play with fire. The secret is to make sure longer videos are produced better with engaging stories. Here is an interesting article from ReelSEO about how length does matter. At Pennylane, we see the same mistake all the time. Companies try to squeeze too much information into one video. By spreading your messages out over multiple videos: You create a bigger impact for each individual video You help the customer focus You have a better retention rate on videos which help your SEO You're adding easily to your annual campaign Simplify each videos message and think of your master plan for the year, not for the one video. [zBGIw5DLUuY] |
| Category | People & Blogs |
| Tags | video marketing | marketing training | marketing campaign |
