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| Name | The ebbs & flows of running a business #podcast #தமிழ் #interview #FMCG #Business #Leadership |
| Video Uploader | Video From VitralTamilPodcast |
| Upload Date | This Video Uploaded At 19-04-2024 02:45:00 |
| Video Discription | Join Sharavana Raghavan in this stimulating episode of the Vitral Tamil Podcast featuring Venu Srinivasan, CEO of Leo Coffee. This discussion delves into Leo Coffee’s journey from a family-run business to a modern FMCG brand. Venu shares his upbringing in a coffee-centric family and pivotal business lessons learned. He then discusses Leo Coffee’s evolution, maintaining traditions while embracing innovation, and the significance of filter coffee in India. Sharavana and Venu explore challenges in sustaining a legacy brand and highlight key milestones in Leo Coffee’s growth. The conversation shifts to branding, where Venu defines Leo Coffee’s identity and reveals effective marketing strategies they've employed. Addressing consumer trends, Venu comments on the rise of coffee culture in India and how Leo Coffee stands out in a competitive market. He also offers insights on the industry’s future and Leo Coffee’s role. The episode touches on market expansion, with Venu discussing strategies to overcome challenges faced by regional brands like Leo Coffee in national scaling. Concluding, Venu provides advice for aspiring FMCG entrepreneurs and shares a personal value crucial to his success. He also gives tips for starting in the coffee business. Tune in to this Vitral Tamil Podcast episode for a comprehensive insight into building a family-run legacy brand in today’s FMCG market. Listen Now! Connect with Venu Srinivasan: Venu Srinivasan on LinkedIn - https://www.linkedin.com/in/curvejumper/ Connect with us: Website: Vitral Brand Expertise - https://www.vitral.in/ Follow Sharavana Raghavan on LinkedIn. - https://www.linkedin.com/in/sharavana-raghavan/ Credits: Recorded at Ting Studios - https://www.ting.in/ Producer: LK Vignesh Editor: Arul Gnanasekaran Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD [CAWWYUzSlAE] |
| Category | People & Blogs |
| Tags | Vitral | Vitral Brand Expertise | Sharavana Raghavan | Sharan | Podcast | Tamil | Brand | Marketing | Advertising | Business | FMCG | Personal Brand | Entrepreneur | Brand Building | Family Business | Coffee | Cafe | Kiosk | Trust | Legacy | Chennai | Tamil Nadu | Leo Coffee | Venu Srinivasan |
