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| Name | IMAGO 2018 - The Future of Contents by Winston Utomo |
| Video Uploader | Video From Imago Planet |
| Upload Date | This Video Uploaded At 01-08-2018 08:12:50 |
| Video Discription | Future of Contents : 1. Saat ini adalah era dari multiplatform media. Kuncinya adalah : - Be where the audience is, pushing konten ke all media platform - Treat every platform differently, misal : ganti caption, ganti judul, ganti gambar Praktisnya : buat 5 judul untuk 1 artikel 2. Mobile Only Modern newsroom : radical changes to mobile only Mobile users want more visuals, listicles and less texts 3. Interactive Today’s readers want to be more involve Why people wants to share : - Entertainment - Usefulness - Involvement - Personal branding - Identity ( It’s so me ) Share ada 3 tipe : One to one One to group One to many What is the process of a person in sharing contents? 3. Social currently, will this make me good? 4. Trigger /relevant 5. Emotion 6. Public 7. Practical values 8. story Millenials ( 1980 – 1996 ) dan Gen Z ( 1996 – 2010 ) Community : users generated content Kuncinya ada 3 hal jika mau berhasil di future of contents : 1. multi platform 2. Mobile Only 3. Interactive [Z84FLKtuKSo] |
| Category | People & Blogs |
| Tags | Imago 2018 | Winston Utomo | IDNTimes | CBNIndonesia |
