Hello guys, Welcome to Africa's Largest Video Search Engine, and you are watching Marketing Mix: The Fifth P - What is Positioning?. and this video is uploaded by Management Courses - Mike Clayton at 2022-01-12T18:45:00-08:00. We are just promoting this video only for entertainment and educational purpose only. I hop you like our Video Search Engine. [4_wIDOKJS2Q]
| Name | Marketing Mix: The Fifth P - What is Positioning? |
| Video Uploader | Video From Management Courses - Mike Clayton |
| Upload Date | This Video Uploaded At 13-01-2022 02:45:00 |
| Video Discription | In our video on Marketing Mix, I identified Positioning as, perhaps, the most important of Jerome McCarthy’s omissions from his original 4 Ps of Product, place, Price, and Promotion. Watching this video is worth 2 Management Courses CPD Points*. 🔎 See below for details Marketing for Managers This video is part of course module number 8.3.3 Program 8: Managing Customers & Clients Course 3: Marketing for Managers Section 2: Marketing Mix Other videos in this section include: 🎬 What is the Marketing Mix - The 4Ps? https://youtu.be/gsp72V0W8Uw 🎬 Marketing Mix: Product - What is the Product Marketing? https://youtu.be/uBFcQByXn9Y 🎬 Marketing Mix: Price and Pricing Strategy https://youtu.be/0U9NhG4I0uw 🎬 Marketing Mix: Place https://youtu.be/DVaYT7zU7rE 🎬 Marketing Mix: What is Promotion? https://youtu.be/n552xtFOV2Q 🎬 What is the Marketing Channel Mix? https://youtu.be/pH6Zjrd3IB4 🎬 What is Public Relations (PR)? https://youtu.be/2Nc2gDAaxzY 🎬 Guy Kawasaki: What is Enchantment? https://youtu.be/8exdRE6gp8k 🎬 Seth Godin: What are Tribes? https://youtu.be/INKI-FRUNcA LESSON NOTES Market positioning is a strategic process that creates an identity and image of a brand or product within the minds of your target customers. It’s about what you want your customers to think about your product. So, positioning is how we frame our offer within our customers’ range of needs and potential solutions. Which precise part of your market does your product serve, and how does it compare with competing products? Nobody expects a product or service to do everything and serve everybody’s needs. What we expect is that there will be a product that meets our own particular needs and that it can do so particularly well. Often, positioning is represented by a coordinate on a two-dimensional map of price versus quality. Most products will lie on the principal diagonal. Once you have established your positioning, every product, price, place, and promotion decision needs to support and strengthen that positioning. The 3 Steps of creating a Positioning Strategy for your Product 1. Assess competitive market and the character of your product 2. What position would both match your wider business strategy and optimize your profits from the product? 3. Develop messaging, branding, pricing, placing, and design strategies to move the positioning to where you have chosen. Build a plan for how you will roll this out and monitor progress. RECOMMENDED EXERCISE Think about a product or service your organization produces and markets. What are the elements of its marketing in terms of the four Ps of product, price, place, and promotion? If your organization doesn't produce a product or service, then pick one you are familiar with either through your work or domestic life. 1. How would you characterize its positioning? (2 MC CPD Points) 2. Where would you place it on a chart of price vs quality (2 MC CPD Points) 3. Where would you place its competitors on the same chart? (4 MC CPD Points) 4. How do other aspects of branding and marketing mix reflect this product's positioning? (4 MC CPD Points) DOWNLOADS Free Resources 🧰 CPD Tools - https://gum.co/MC-CPD Paid resources 🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3) RECOMMENDED READING 📖 Very quick overview Marketing: A Very Short Introduction https://geni.us/ozSJF 📖 Good general overviews Kotler on Marketing https://geni.us/JNeVHy Positioning: The Battle for Your Mind https://geni.us/kGj4KCA The 22 Immutable Laws of Marketing https://geni.us/RVU1 Marketing For Dummies https://geni.us/sZXAw 📖 Small business marketing The 1-Page Marketing Plan https://geni.us/Xb4wBk 📖 For a textbook, you can’t go wrong with Kotler’s name on it! Marketing: An Introduction https://geni.us/q4gzVOw Principles of Marketing https://geni.us/gsFeMT5 Marketing Management https://geni.us/i3FO ⭕️ Links to our book recommendations are affiliated through Amazon Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated) MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS You can record your Management Courses CPD points on our free, downloadable CPD record log. 📓 Download it at: https://gum.co/MC-CPD Each video has two levels of MC CPD points. For this video: - If you simply watched the video, record 2MC CPD points - If you also carried out all of the recommended exercises, score a total of 14 MC CPD points #Positioning #ManagementCourses #MarketingMix [4_wIDOKJS2Q] |
| Category | Education |
| Tags | positioning | marketing mix | marketing strategy | 4 ps of marketing | marketing strategies | the marketing mix | market segmentation | positioning map | marketing mix 4 ps | marketing mix positioning | marketing | Management Courses | Management Training | Mike Clayton | positioning strategy | product positioning | product positioning strategy |
