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| Name | What is Product Positioning? (With Real-World Examples) | From A Business Professor |
| Video Uploader | Video From Business School 101 |
| Upload Date | This Video Uploaded At 02-10-2023 05:00:23 |
| Video Discription | Understanding product positioning is paramount as it directly molds consumers' perceptions. Tangible instances from the real world, such as Apple's "Think Different" campaign and Volvo's safety-centric approach, vividly illustrate the prowess of effective positioning in setting a product apart and fostering unwavering brand loyalty. So, what precisely constitutes product positioning? Which elements demand contemplation when devising a product positioning strategy? What are the predominant categories of positioning strategies? Can we glean wisdom from more real-world examples? Join me in this video as we delve into these inquiries. [Z4dGC7dn2hE] |
| Category | People & Blogs |
| Tags | product positioning | What is product positioning? | marketing | Target Market | Unique Selling Proposition | brand positioning |
