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| Name | Value Based Segmentation for Pricing Saas Products |
| Video Uploader | Video From Miklos Kremser |
| Upload Date | This Video Uploaded At 25-10-2023 16:18:50 |
| Video Discription | This video walks you through the steps on how to segment your market to make product bundling and pricing decisions. This is especially helpful for Saas product and pricing manager as the video walks you through a hypothetical example of a CRM product. The video explains how to use a MaxDiff research technique to rank features and benefits and then apply a technique called Latent Class approach to find distinct segments who value the benefits differently from one another. Once the segments are found, the video shows how to incorporate your organization's competitive advantage (or operational advantage) into the segments' needs to find the primary and secondary segmentation criteria. [WIl7WsBFpIk] |
| Category | Science & Technology |
| Tags | segmentation | customer segmentation | pricing | saas | saas pricing | value segmentation | maxdiff | latent class |
